| Design Award Winner As part of our commitment to professional improvement, The ByLine highlights magazine designs honored by the 2004 AAEA Design Awards program. This month we highlight the winner of the Single-Page Editorial Design Commercial category, won by Jamie Cole of Progressive Farmer magazine. Click here to view the winning entry.
"I'm a former Web editor, and when you come from that side of journalism you see stories more as a 'package' rather than seeing copy, photos and design as separate entities. I was both a writer and a designer for Web sites, so now at the magazine I get the added freedom to work closely with whoever wrote the story and do some editing that makes the page work better. Headlines and blurbs are as much visual elements in our design scheme as the fonts and photos, so I'm always talking to our editors about ways to make headlines more compelling. That was the case with this article. Although Swiss Army has done the multi-tool thing for years, it's amazing now what they're cramming into these pocket-size devices (I just reviewed one for the magazine that has a USB jump drive next to the blade!). We needed to present these things in a way that showed readers what's inside these small packages without having the page look cluttered or sloppy. Great design starts with great photography, and our guys did a great job shooting each tool and relating to readers what was inside. My one regret: You're skeptical about these things if you've never used one for a real job. They really do work. If I could do it over again, I'd prove that with a photo of one of these things on the job." Jamie Cole |
Here are comments
"Very 'sharp' design. Visually eye-catching and professional."
"Great concept with large art and smaller pieces of art."
"Breaks information down into segments, which is good for the reader."
The 2004 Design Awards Program was made possible by AAEA through a grant from Case IH and Pioneer Hi-Bred International. |
