May 2007

 

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Copyright 2007

American Agricultural
Editors' Association

The AMS Trifecta
We're out of the gate with information on the 2007 Ag Media Summit, Louisville, Ky. The program is taking shape, ag tours are being planned and talent acts are lining up for this year's new AMS Idol competition. Check here for visitor and travel tips, too. (Click for details.)

From the President's Desk
Marcia Taylor asks not what our young ag journalism students can do for us, but what we can do for our young ag journalism students. (Click for details.)

Member News
A memorial fund and a scholarship have been established in Sonja Hillgren's name at the University of Missouri-Columbia -- members are encouraged to contribute to these wonderful opportunities for ag journalism students. Plus, a list and profiles of six new members. (Click for details.)

Association News
Get the scoop on the new MarComm Awards for our illustrious affiliate and freelance members -- entry deadline is May 14. Read a little bit about why we chose Anna Ziegler from the University of Illinois as this year's AAEA summer intern. We also make a great case for sponsoring the 2009 AMS/IFAJ meeting. (Click for details.)

Industry News
Farm Journal names a new Washington and policy editor, Agri-Pulse aquires the Webster Agricultural Letter. (Click for details.)

The Biggest Picture
Fred Myers inspires us to leave behind a legacy with what we write, design and photograph. (Click for details.)

FYI
This is our new, semi-regular section -- it's not hard news, just really really interesting stuff that you may not have read yet. This month, check out an article about the power and limits of photojournalism. (Click for details.)

Read the Full Issue
If you would like to print out the entire issue for reading off-line, click on this link.

As summer approaches, soybean rust will once again be a hot topic for growers and ag editors alike. And rightly so, because soybean rust is the most damaging disease to ever threaten U.S. soybeans. Caused by the fungus Phakopsora pachyrhizia, it was first discovered in the United States in November 2004 on a university research farm near Baton Rouge, La. Since then, soybean rust has been positively identified in fields from Florida to Texas.

No one knows when rust will hit U.S. soybean producers on a large scale. But when and if it does, Cheminova is delighted that TOPGUARD fungicide has received Section 18 emergency exemptions for soybean rust control in several states* so those growers will have this excellent tool available if the need arises.

Soybean rust is known to cause yield losses as high as 90 percent in untreated fields in Brazil and other countries. According to The National Soybean Rust Assessment Team, losses in the United States could easily be 10 to 50 percent, with harder hit areas losing up to 80 percent of yield. So choosing the right fungicide is extremely important.

Flutriafol, the active ingredient in TOPGUARD already has a history of proven performance against soybean rust in countries like Brazil and Argentina. With both curative and preventive activity for a dual-action approach, plus a host of other advantages, TOPGUARD has everything growers need in a soybean rust fungicide.

Thanks for all you do to help and support our farmers.

*TOPGUARD does not have Section 18 emergency exemptions for all soybean producing states. To learn more about TOPGUARD, find retail dealers from whom TOPGUARD is available, and to see which states have section 18 emergency exemptions, visit www.cheminova.us.com. TOPGUARD is a trademark of Cheminova, Inc.

Always read and follow label directions.


Steve Greenfield
President, Cheminova, Inc.