Marketing Communication Award Winner

As part of our commitment to professional improvement, The ByLine will now periodically feature marketing communications pieces honored by the 2007 AAEA MarComm Awards program.

This month we highlight the winner of the Media/Special Event category, won by Morgan&Myers, for the Case IH Axial-Flow 30th Anniversary Celebration. Click here to view the event's invitation.

"Back in 1977, the Case IH Axial-Flow combine revolutionized grain harvesting with its simple, single rotor design. In 2007, with Axial-Flow combines still setting the standard, it was time to celebrate this ground-breaking technology. Morgan&Myers helped Case IH throw a party honoring Axial-Flow's 30th anniversary during Husker Harvest Days. We brought together international media, industry leaders and Case IH customers at the combine manufacturing facility in Grand Island, Neb.

The celebration included lunch, plant tours, Axial-Flow combine test drives, sneak peeks at the newest models, and a display of vintage Case IH and International Harvester combines. Because when you're fortunate enough to have roots dating back to the 1840s - when the McCormick reaper and the Case thresher first revolutionized harvesting - you honor that heritage, too." - Ellen LaRose

Judges' Comments:

"Great materials - from invitation to
the media kit." and
"Nice job with the survey - this isn't done enough!"

The 2007 AAEA MarComm Awards Program is sponsored by Farm Journal Media, Farm Progress, High Plains Journal, Meister Media Worldwide, Penton Media, The Progressive Farmer, Successful Farming/Agriculture Online and Vance Publishing.