Untitled Document

June 2007

Featured
Contest
Winners

AMS Details Shape Up
It's time to get your hotel booked and your registration submitted to join us in Louisville, Ky., for the 2007 Agricultural Media Summit. Read on to whet your appetite for this year's stellar programs, including a Saturday ag tour sure to please. (Click for details.)

Top 15 Attractions in Louisville
If you're considering coming early, staying later or are looking for something to do on Sunday, visit some of Louisville's top 15 attractions, as ranked by attendance. For the young and the young-at-heart, there's fun for everyone. (Click for details.)

First Person
Holly Martin shares photos and the gripping account of her visit to tornado-ravaged Greensburg, Kan. (Click for details.)

Member News
Our own Kindra Gordon has become a published author! IFAJ stipend recipients are announced, plus, a list and profiles of 13 new members! (Click for details.)

Association News
Thank you to everyone who helped this year's AAEA contests go down in the record books! (Click for details.)

The Essence of Association
Fred Myers reminds us of the power of an association and our responsibility to continue to strengthen and support AAEA. (Click for details.)

From the President's Desk
Marcia Zarley Taylor knows that AAEA members wrestle with some of the more complex sections of the AAEA Code of Ethics. Here, she provides some perspective. (Click for details.)

Industry News
Meredith and Learfield expand Living The Country Life's presence. (Click for details.)

Read the Full Issue
If you would like to print out the entire issue for reading off-line, click on this link.

I've talked a lot about TOPGUARD, our soybean rust fungicide that has recently received Section 18 emergency exemptions in selected states*. But Cheminova is also introducing several other new products as well. One that we are especially excited about is ZORO® Miticide/Insecticide, which has now received registration for use on cotton and other crops including vegetables, citrus and almonds.

The reason ZORO is important to farmers is that it contains abamectin, a fermentation product of the naturally occurring soil bacterium, Streptomyces avermitilis. This makes ZORO an excellent and economical alternative to Zephyr® in cotton, and to Agri-Mek® in almonds, citrus, vegetables and many other crops. And that means farmers can save money without sacrificing performance.

ZORO has a unique mode of action that makes it effective against insects that may be resistant to organophosphates or pyrethroids. So this product is an ideal choice for resistance management programs.

ZORO also provides an extended period of control compared to most other products and remains effective for up to 30 days. It is quickly absorbed into the plant tissue, and once dry, performance is not reduced by rain or irrigation. When the spray has dried, any beneficials on the leaf surface do not come into contact with the chemical, so ZORO also works superbly with Integrated Pest Management (IPM) programs.

Again, thanks for all you do to help and support American agriculture.

Steve Greenfield
President, Cheminova, Inc.

*TOPGUARD does not have Section 18 emergency exemptions for all soybean producing states. To learn more about TOPGUARD, find retail dealers from whom TOPGUARD is available, and to see which states have section 18 emergency exemptions, visit www.cheminova.us.com. TOPGUARD is a trademark of Cheminova, Inc. ZORO is a registered trademark of Cheminova, Inc. Agri-Mek and Zephyr are registered trademarks of Syngenta Group Company. Always read and follow label directions.