April 2007
Featured
Contest
Winners
Copyright 2007
American Agricultural
Editors' Association
From the President's Desk
AAEA President Marcia Zarley Taylor encourages us to consider Web-based
media and the resulting print-digital hybrids as opportunities to enrich
professional communications. Click for details.
AMS Idol Debuts
Live, from Huber Farms, it's AMS Idol! Our new talent competition debuts
in Louisville - sing, dance or juggle your way to fame and fortune. We've
also included some out-of-the-gate information about this year's Ag Media
Summit. Click for details.
Online Marketing Gives NBA Team a Boost
The ByLine Editor Dan Zinkand shares an interesting case
study of the Portland Trail Blazers' online marketing efforts to reinvigorate
its brand and win back fans. Click
for details.
Member News
Farm Journal Media promotes two. Plus, a list and profiles of
seven new members! Click for details.
Association News
It's a good time to review what the Ethics Committee is up to,
and it's your last ditch reminder for nomination deadlines! Click for details.
Professional Development
If you didn't make it to the AAEA/LPC Midwest Regional Workshop,
check here for a few tips from our esteemed speakers. Click
for details.
Industry News
National Ag Day was a success! Check here for details and a photo from David
Lundquist. AgWeb expands its management team and Hobby Farms promotes
its new Web site. And you now have the opportunity to earn an online ag
communications graduate degree from University of Guelph. Click
for details.
Book Reviews Are Back!
Henry David Thoreau once penned, "How many a man has dated a new era
in his life from the reading of a book." Well, we can still be enlightened
from the reading efforts of others. In this issue, Dan Zinkand reviews "Raising
Less Corn, More Hell: The Case for the Independent Farm and Against Industrial
Food" by George Pyle. Click for details.
*Please consider penning a book review of your own! The editorial staff of The ByLine welcomes book reviews on the agriculture or media industries, marketing communications, anti-agriculture or other related topics.
Read the Full Issue
If you would like to print out the entire issue for reading off-line,
click on this link.
The big news here at Cheminova is that TOPGUARD fungicide has received Section 18 Emergency Exemptions for soybean rust control in selected states.* TOPGUARD is a top-performing fungicide with both curative and preventive activity against soybean rust.
Flutriafol, the active ingredient in TOPGUARD, has a history of proven performance against soybean rust in other countries like Brazil and Argentina, and I believe U.S. growers will find it to be one of the most effective fungicides available if soybean rust hits in states having a Section 18 emergency exemption.
This product's outstanding control of soybean rust is why I believe U.S. growers will prefer TOPGUARD. It's not only very effective against this potentially devastating disease, but since it has both curative and preventive activity, growers have a dual-action approach for protecting yields, either prior to, or at the onset of infection. TOPGUARD exhibits excellent systemic activity plus one of the longest residual disease control time frames of the fungicides currently available, while also offering outstanding soybean selectivity.
At Cheminova, we take pride in offering products that present real solutions to real problems. TOPGUARD does just that. Thanks.
*TOPGUARD does not have Section 18 emergency exemptions for all soybean producing states. To learn more about TOPGUARD, find retail dealers from whom TOPGUARD is available, and to see which states have section 18 emergency exemptions, visit www.cheminova.us.com. TOPGUARD is a trademark of Cheminova, Inc.
Steve Greenfield
President, Cheminova, Inc.